ABOUT THE CAMPAIGN
Zyrtec® has launched ‘Zach and Zoe’s Hide and Sneeze’ a new bath book that aims to help Aussie parents and guardians recognise the signs and symptoms of allergic rhinitis.
With this bath book we hope to educate families about the causes, symptoms, and triggers of allergic rhinitis, so that they can be better prepared to manage symptoms in their Kids.
Siblings Zach and Zoe are playing hide and seek at home, when suddenly Zach realises his hiding spot is making his eyes all teary and he’s starting to cry, making it super easy for Zoe to find him! Come along on their playful adventure to discover if Zach will ever be able to hide without tears in his eyes.
WHAT IS ALLERGIC RHINITIS?
Allergic rhinitis is a condition that results in symptoms such as sneezing, runny noses and watery, itchy eyes.
While many Aussies have heard of hay fever which be caused by seasonal triggers like pollen,
symptoms of allergic rhinitis can be triggered all-year-round by things like dust, pet dander and mould.
HOW CAN I TELL IF MY CHILD HAS ALLERGIC RHINITIS?
As children may not be able to describe their symptoms accurately, parents may confuse symptoms of allergic rhinitis with the common cold due to their similarities.
Along with common symptoms such as sneezing, itchy/watery eyes, runny nose and itchy skin, parents can also look out for these potential behaviours in children:
● The ’allergic salute’ - a continued pushing of the nose tip upwards
● Nasal crease’ - a line across the middle of the nose due to pushing upwards
● Allergic shiners’ - dark circles under the eyes caused by congestion of the nose and sinuses
RELATED PRODUCTS
Kids love to play and there are so many adventures to be had! But allergies can take the fun out of playtime.
Get your kids back to themselves.
Discover Zyrtec Kids range of long lasting 12-hour hayfever and allergy relief that works on allergens indoors & outdoors, and all year round.
FREQUENTLY ASKED QUESTIONS
What is ‘Zach and Zoe’s Hide and Sneeze?’
‘Zach and Zoe’s Hide and Sneeze’, is a new bath book that aims to raise awareness of allergic rhinitis, sponsored by Zyrtec® . Through this book we hope to educate parents, guardians and families about the causes, symptoms, and triggers of allergic rhinitis. This is particularly important as we head into the spring season – the time when allergic rhinitis affects people the most.
Why is this book so important?
We know that as a parent or guardian, the health and wellbeing of your children is a top priority. Through this book, we aim to help parents and families get familiar with the signs and symptoms of allergic rhinitis so that they can correctly identify the condition and treat the symptoms appropriately as they can be easily managed.
How can readers get a copy of the book?
Zach and Zoe’s Hide and Sneeze will be available as a free gift with purchase at Chemist Warehouse, Terry White Chemmart and other participating independent pharmacies, from 1st September to 30th November 2025, or until stocks last. It will also be available as a downloadable e-book from local participating grocery stores, and here on our website!
What are the typical signs of allergic rhinitis?
Allergic rhinitis is a response from the immune system that overreacts to normally harmless substances called allergens. This responses can tigger symptoms like sneezing, runny nose and watery, itchy eyes. Similar to hay fever, it can be caused by seasonal and environmental triggers such as pollen. However, allergic rhinitis can occur all-year-round, and can be triggered by dust, pet dander, and mould.
What should I do if I recognize signs & symptoms of allergic rhinitis in my child?
Talking to your health care professional is the best way to determine if your child has allergies.